Lead Generation Specialist – Cape Coral, FL – Insite Managed Solutions

Role Responsibilities

• Understand and implement a structured prospecting strategy and process across all channels
• Efficiently generate highly qualified leads
• Manage a “nurture funnel” using company-provided tools
• Achieve performance metrics and goals set by management
• Manage data for new and prospective clients within CRM, (Hubspot) ensuring all communications are logged, information is accurate, and documents are attached
• Build prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales and marketing funnels
• Analyze prospecting pipeline reports and dashboard to understand current activity and identify methods to further improve
• Measure and track your daily lead generation activity against weekly, monthly, quarterly and annual goals
• Design and manage demand generating campaigns including determining strategy, target audience, key messaging, timing, and channel

Qualifications

• Experience in sales, business, and/or marketing
• Outstanding communication skills (written and verbal)
• Track record of high achievement
• Fluency in Microsoft Office (Word, Excel, Outlook, PowerPoint)
• Fluency within a CRM (Hubspot preferred but not required)
• Self-motivated, high energy, competitive spirit, and strong time management skills
• Strong organizational skills and detail orientation are critical to success
• In-depth knowledge and/or experience leading B2B demand/lead generation and direct response campaign strategy and execution; including email and direct mail marketing, lead nurturing, and marketing automation
• Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities

Job Type: Full-time

Full-time benefits:

• Medical
• Dental
• Vision
• Unlimited PTO
• 401k Match