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December 01, 2025
Author: Jason Hilliard

I recently conducted a survey from a group of WFM peers and wanted to share a quick summary from our recent discussion on how different organizations are handling outbound calls in their workforce planning models. This topic is becoming increasingly relevant as we expand outbound activity within our own teams.

 Key Challenge:
As outbound call time increases, the question arises: should it be treated as shrinkage or forecasted workload?

 Tip:
If outbound activity is regular and impactful, consider modeling it as a separate work stream rather than shrinkage. This improves forecasting accuracy and aligns better with business goals.

 Insights from the Group:

  • Most Common Practice: Treat outbound time as shrinkage, especially when activity is inconsistent.
  • Alternative Approach: Some organizations forecast outbound separately when volume is significant and consistent.
  • Hybrid Models: Conditional logic is used—sporadic outbound = shrinkage; consistent outbound = separate modeling.
  • Technology Use: ACD tools and outbound queues help track time and volume for better forecasting.

 Suggested Approach for Us:

  1. Evaluate the consistency and volume of outbound calls.
  2. If consistent, forecast outbound separately and integrate it into capacity planning.
  3. Use tracking tools to monitor agent behavior and ensure productive use of outbound time.
  4. Schedule outbound blocks strategically with clear expectations.

I hope you find this insight as valuable as I did!

Note:  This week’s tip is provided by SWPP Member Jason Hilliard of PetSafe. He can be reached at jhilliard@petsafebrands.com

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